There are many companies that approach product development as if it were parachuting instead of rock climbing
Vogel and Cagan
OBJECTIVE Our objective is to accelerate and improve your product innovation with good design. We focus on people as the driving force behind innovation: you, your customers, and your users. We explore people’s needs, desires and experiences to discover the insights and inspire the thinking that sparks and fuels breakthrough product innovation for clients in growth and renewing markets.
Read Our Blog Read The Blog: Niblettes - Tasty little morsels of design and innovation goodness Tasty little morsels of design and innovation goodness
Example Deliverables
  • User Research & Analysis
  • Product & Service Concepts
  • Prototypes
  • Personas
  • Scenarios
  • Process Recommendations
  • Strategies
  • Interaction Design
  • User Interface Design
  • Information Architecture
BENEFITS Innovation can be messy, uncertain and difficult to manage. You want better results from your product/service innovation investments. We help you achieve better results by...
Ours is a user-centered approach that integrates business, engineering and design thinking into a coherent and powerful model for harnessing innovation. integrated new product development model This integration transcends the inherent limitation of each discipline, while complementing their strengths to deliver a whole that is far more than the sum of its parts.