We focus primarily on breakthrough product innovation in growth and renewing markets
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Tasty little morsels of design and innovation goodness
Tasty little morsels of design and innovation goodness
Innovation
Capitalization on new business opportunities through creating new hardware, software, services, processes, or experiences.
Opportunity
Situations that afford both a chance to create value for someone or something at a profit in some new or unique way, and a chance to achieve and maintain a position of competitive advantage.
| Sustaining | Incremental | Breakthrough | Disruptive |
|---|---|---|---|
| Refresh a product | Advance a product | Redefine a product | New Value Network |
| Performance improvements on features current customers already value | New functionality to satisfy unserved or under-served needs | Redefine product category with new value proposition | Create radical new products, markets and biz models, undermining established players |
| Pentium Chip | Camera Phone | Sony Walkman | Peer to Peer nets |
See our more detailed blog entry on categories of innovation
Customer Experience Innovation
| Area | Description |
|---|---|
| Product | The product, service and/or experience that the company sells and that the customer and/or user values. This can also include peripheral, complementary or accessory products. |
| Marcomm | All the messages and materials used to raise awareness, consolidate demand, and bring customers and products together. |
| Sales | The transaction experience; everything that facilitates the exchange between customers and company over the product. |
| Fulfillment | The mechanisms to fulfill the sales transaction, including distribution and delivery. |
| Area | Description |
|---|---|
| Finance | How the company pays for its continuance and delivery of customer experiences. |
| Process | The ways in which the company performs activities and makes decisions. |
| Strategy | The goals and directions a company sets for itself, the market position it takes, and the trade-offs it is willing to make. Of course Strategy occurs at many different levels, from company-wide down to product development. |
| Organization | The coherent and integrated collection of resources as well as the methods of integration and marshalling of these resource, that keep the company running and delivering customer experiences. |
